Content Strategy – Six Steps to Better Content: Introduction – Part 1
Let’s get this out of the way right now: it’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value...
View ArticleContent Strategy – Six Steps to Better Content: Introduction – Part 2
Click here to read Content Strategy – Six Steps to Better Content: Introduction – Part 1 Understanding Content Strategy To understand content strategy, you need to understand that creating good content...
View ArticleContent Strategy – Step I: The Content Audit & Inventory
This is the process of determining what content already exists and its condition. Is it out-of-date, can it be refreshed, does it need to be rewritten, or is it easier to just junk it and start over?...
View ArticleContent Strategy – Step II: Key Theme Development
This is where the heavy lifting begins. Before you even begin to write, you need to analyze several key factors that collectively form the addends of a simple equation, the sum of which is – you...
View ArticleContent Strategy – Step III: Content Resource Assessment
Now that you’ve determined your Key Content Theme, you need to figure out how you’re going to create all that content: Who’s going to be writing the content? Where’s the information for it coming from?...
View ArticleContent Strategy – Step IV: Content Creation
Now it’s finally time to put pen to paper, keystroke to keyboard. If you’ve hired an outside writer, be sure that he or she understands any industry terms and usage they may encounter in the process....
View ArticleContent Strategy – Step VI: Maintenance
This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning. Now comes maintenance. This involves the same three...
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